Placemarque
THE BRIEF:
We’ve been caring for Placemarque’s marketing and communications since 2018, with responsibility for delivering interesting content every month across all digital channels.
WHAT WE DO:
We provide strategic marketing support, functioning as part of their team, to advise and guide on all marketing decisions and activities.
We curate all external communication for this wayfinding specialist - providing the most relevant, high quality information to capture their audience’s attention.
We’ve helped them to hone their positioning, focus their business development activity and build a reputation for thoughtful, insightful ideas. We write thoughtful blog pieces, case studies and award entries, plus we look after their social media.
Building on a solid foundation of consistent, quality, on-brand content, we built a plan to focus marketing and comms activities, identifying three core messages to be consistently given across all channels.
In 2025 we built a new website for the brand, improving user experience and better showcasing their award-winning project work. Since its launch visitor numbers have increased by 300%.
OUR SERVICES:
Strategy and planning
Copywriting
Social media
Website build
Events
Brochures
CLIENT:
CLIENT OBJECTIVES:
To evolve its brand as the practice grows and changes
To generate a steady pipeline of interesting work
To raise the profile of all of its people
To integrate the activity into a clear, coherent style and voice
WHAT THE CLIENT SAID…
Sue Manley, strategy director at Placemarque said:
“Working with Luma has been a great experience for us. Their approach, strategy and gentle prompting has focused our marketing activities, which in the past was always the thing that got pushed to the bottom of the pile.”
How can we improve your business?
Whether you need to reset your strategy, refresh your image or take control of the conversation with your audience, we can help.