Wanderwalk campaign
THE BRIEF:
A two-day charity challenge that would raise money while reinforcing the client’s brand and reputation.
CLIENT:
Euan Kellie Property Solutions is an independent town planning consultancy with a passion for placemaking, storytelling and Greater Manchester.
We created a fundraising campaign that did more than raise money. It celebrated Greater Manchester, engaged the property community and demonstrated the strong relationships that the Euan Kellie team has built across the sub-region.
As well as impact, the campaign raised an amazing £5.4K.
PROJECT OBJECTIVES
To raise awareness and funds for A Bed Every Night, a Greater Manchester Mayor’s Charity campaign.
To engage Euan Kellie Property Solutions’ clients, collaborators and local authority representatives in a shared challenge that reflects the company’s values and commitment to Greater Manchester.
To create a platform for long-term thought leadership content that showcases the company’s knowledge of and relationships with all 10 Greater Manchester local authorities.
WHAT WE DID
We developed the campaign identity, drawing inspiration from one of Manchester's most famous bands to create a visual identity that nodded to Oasis while remaining firmly rooted in the Euan Kellie Property Solutions brand.
Ahead of the event, we delivered a multi-channel awareness campaign. This included email marketing to the company's network, press activity, social media content and coordination with local authority communications teams. We also secured an interview on BBC Radio Manchester to help raise awareness of the challenge and encourage donations.
We developed the itinerary, arranged meeting points, encouraged clients and collaborators to join sections of the route, managed the logistics needed to keep the ambitious schedule on track and provided on-the-ground support throughout the two-day challenge.
To maximise impact, we liaised with all 10 local authorities to identify senior representatives who could meet Euan along the route. At each stop we coordinated and filmed interviews that would become part of the campaign's legacy.
Following the walk, we edited and promoted a series of video interviews, extending the value of the campaign beyond the fundraising event itself. The content formed part of a wider year-long storytelling programme, helping demonstrate the team's understanding of Greater Manchester's planning landscape and the positive relationships they have built across all ten boroughs.
OUR SERVICES
Strategy and campaign planning
PR support
Copywriting
Graphic support
Social media and videos
Email newsletter
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