Personal branding
Branding and marketing strategy for director-level thought leaders
Got the knowledge and the expertise to step up and make a name for yourself in the industry?
Our personal branding package is purpose-built for director and executive-level professionals who want to grow their industry presence and become the go-to person for panel events, speaker slots, podcasts and more.
We channel your knowledge into considered messages that make people prick up their ears and listen, positioning you as an authoritative voice on the big issues facing the built environment.
You didn’t go into business to be a marketer, but we did. We’ll free you up to do what you do best while we work behind the scenes to craft compelling campaigns that bring opportunities to your door.
What is personal branding?
You know what a brand is already.
Nike.
Starbucks.
Coca-Cola.
But what’s a personal brand?
It’s your ability, your personality and your experience. In short it’s you.
We all know the B2B world is built on relationships, so having a strong personal brand that’s synonymous with trust, authority and solutions can and will open doors for you and your company.
A formalised approach to personal branding utilises campaigns and thought leadership to deliver measurable return on investment.
What is thought leadership and why do it?
If you share genuine insight about a topic in a public setting, that’s thought leadership.
How do we navigate our way through the housing crisis?
What can we do to navigate the viability gap?
Is net zero a realistic possibility given the technology we have available?
When you step up to the plate and talk about these issues, bringing experience, knowledge and expertise to the table, you drive problem-solving forwards, becoming part of the combined effort to strive for progress.
What the personal branding package includes
Thought leadership
Ghost-written articles, LinkedIn posts, key messages and opinion pieces, all in your voice
LinkedIn and content
We’ll help you plan, write and optimise content so you show up and add value to your audience. We’ll also help you engage with others in a way that’s easy to do consistently.
PR and media
We’ll put you forward to targeted publications, help you submit persuasive award entries, write head-turning feature articles and get your news out to the publications that matter.
PR and speaking
On your behalf, we’ll seek out speaking opportunities, roundtables and podcasts that signal industry leadership.
Email marketing
Your mailing list is the most powerful asset in your arsenal. These are the people who know you, like you, and want to hear from you. Let’s have a consistent conversation with them.
Coaching
We’ll help you build the confidence you need to do networking, presenting and public speaking confidently.
Benefits
Consistent visibility
Across each output, your messages will land with the people that matter.
A boost to your network
Through panel events, networking and consistent online output, your professional network will grow considerably.
Industry recognition
The built environment is big on relationships. When you get your message right and turn up in the right places, big industry names take notice.
An edge over your competitors
Taking a big, confident step into the limelight will put you on a level playing field with competitors who are doing the same and far ahead of those who aren’t.
More credibility for you and your business
It’s not just you that’ll benefit. The profile you grow shines a light on your business and the value you bring to your clients.
More confidence at events and networking
You’ll be skilled up to tackle everything from networking and panel events to using your LinkedIn with confidence.
Freedom to do what you do best
You’re a busy professional. That’s why we take on the legwork to help you crystallise the right message, seek out opportunities, prep for big events and curate high-quality online collateral to spread your message.
Personal branding case study: Euan Kellie
“Working with Luma has helped us turn years of experience and knowledge into a genuine platform for thought leadership.
Ultimately, they took the time to understand who we are, what we stand for and how to communicate that in a way that felt authentic.
They helped us celebrate the unique aspects of our business and the things we really excel at. We tell the stories behind places and the people shaping them, and this is something they’ve helped us celebrate and showcase in lots of creative ways.
Together, we've built my personal brand, opening doors for me across the industry. That’s included speaking opportunities, integrated campaigns that have reached the right audiences, and bringing ambitious ideas like Wanderwalk and the Manchester Then and Now exhibition to life.
None of it has ever felt like marketing for marketing's sake. Every campaign has had a clear purpose and has helped strengthen both my reputation and my business’s, deepen relationships and start meaningful conversations across the industry.
Luma is a genuine extension of our team. They challenge my thinking, bring fresh ideas to the table and consistently find new ways to tell the EKPS story.
Combined with everything else they support us with, it’s made a real difference to our business.”
Euan Kellie
Founder, Euan Kellie Property Solutions
Euan is a town planner with a talent for storytelling and a passion for Manchester and its journey over the last three decades.
When it comes to personal branding and thought leadership, it’s hard to think of a better candidate. Euan has bags of expertise, knowledge and personality, and by taking big, confident steps into the thought leadership space, we created a personal brand that shone through across multiple mediums.
We’ve supported Euan by sourcing high-profile speaking opportunities. A standout is his appearance at MIPIM on the Manchester Invest stage alongside Greater Manchester Combined Authority Chief Executive Caroline Simpson and Stockport Council Deputy Chief Executive Paul Richards. He was also one of the primary speakers at the Construct event, Phoenix Cities, speaking with passion about Manchester’s regeneration over the decades.
In 2025, we ran a high-gloss, integrated campaign called Euan Kellie Unlocked, utilising video, in-depth thought leadership content and email marketing. This was a great opportunity to get Euan and his team out to their target market. Emails linked back to a website stylised as a book, with new chapters featuring the projects the Euan Kellie team had worked on across the years.
In the same year, we worked with Euan to brainstorm and plan his Wanderwalk charity fundraiser. Euan walked around the whole of Greater Manchester, spending time in each borough. In each, we filmed him in conversation with local councillors and senior officers, focusing on all the amazing work going on in the borough. Not only did this raise money for the Greater Manchester Mayor’s Charity, but it also provided the building blocks for an integrated campaign across social media, email and the website.
Our most recent effort with the Euan Kellie team was the Manchester Then and Now exhibition. This was a photographic exhibition exploring the 30-year regeneration and evolution that has catapulted Manchester into a global city since the IRA bombing in 1996. Throughout the two-month exhibition, Euan and his team held roundtables, launch events and private viewings with selected audiences.
Could you be the built environment’s next big thought leader?
If you’ve got what it takes but don’t know where to start, it’s time to tag us in.
We live and breathe this kind of work and love nothing more than getting creative, knuckling down and creating something that transforms your personal brand into a genuine commercial asset.
To get started, click the button below to book a free, no-strings-attached consultation.