Building a brand from the ground up
THE BRIEF:
The committee for this brand new Community Interest Company wanted to have a big impact in a congested Manchester market. They needed a new challenger brand that could hit the ground running.
CLIENT
The volunteer committee came to us with a clear vision for what they wanted to do. Namely, to build a strong community of built environment professionals through networking and panel events that would put some of the biggest questions facing the industry under the microscope.
We had to start from a blank slate, creating a core identity, brand name, visual identity, tone for voice and beautiful new website. The ultimate aim was to establish them as an avant-garde, envelope pushing collective actively engaged in bringing built environment professionals together to solve problems and drive the industry forwards.
OUR OUTPUTS
We delivered a vibrant visual identity full of colour and positivity, all built on the foundation of a confident core identity.
Focussed on collaboration, problem-solving, innovation and big-picture thinking, the brand is inviting and friendly. It asks big thinks and creators to join a movement where everyone’s voice is valuable and embraced.
To bring everything together, we landed on the name Construct: a nod to the industry we work within as well as the construction of arguments and ideas.
We built a striking visual identity that was appropriately loud and guided by their. Together with the user friendly website, Construct stands out in a busy industry, adding colour and personality to turn heads and win hearts.
THE RESULTS
Rapid brand salience across the built environment in Manchester.
6 successful panel events in year one.
Multiple sponsorships from big names in Manchester’s professional built environment
A loyal audience attending multiple events a year.
Growing presence on LinkedIn
Growing mailing list
How can we improve your business?
Whether you need to reset your strategy, refresh your image or take control of the conversation with your audience, we can help.
