Strategic marketing support
THE BRIEF:
We devised a comprehensive strategy to add the 'so what' to Sign Print Identity’s marketing efforts, devising a suite of marketing outputs that could be tied to serious objectives benefiting their bottom line.
CLIENT
We needed to support the young founder Joe Derbyshire’s business development activities and keep inbound enquiries flowing. SPI had healthy growth and an 87% repeat business rate but wanted to scale through increasing its client base and in-house production.
We got under the skin of their customers, competitors, ethos and ambitions at an afternoon strategy workshop. Our findings informed a comprehensive strategy that now leads everything they do. We crafted a robust marketing plan, which we are now delivering (and measuring) month on month.
OUR OUTPUTS
We developed a clear strategy and campaign plan to give SPI direction and momentum.
We built its profile through regular LinkedIn content, monthly email newsletters and engaging web content that brought their online presence to life.
PR support helped us tell SPI’s story to the right audiences and secure opportunities for wider coverage.
We tracked a clear set of KPIs throughout to measure performance and understand what worked.
How can we improve your business?
Whether you need to reset your strategy, refresh your image or take control of the conversation with your audience, we can help.
