EK Unlocked
THE BRIEF:
A focused, six-month multi-channel marketing campaign to grow reach and reinforce the brand of this storyteller planning consultancy.
CLIENT:
Euan Kellie Property Solutions is an independent town planning consultancy based in Manchester’s city centre with a reputation for delivering meaningful projects that leave a positive legacy in placemaking.
We devised a fun and unique campaign - something that larger, corporate competitors couldn’t deliver, helping them stand out from the crowd.
PROJECT OBJECTIVES
To set up a regular, on-brand email newsletter that oozed with personality and then grow and engage a captive audience.
To position Euan Kellie Property Solutions’ team members as thought leaders, and storytelling experts.
To differentiate the brand from its competitors - its small, nimble team could be a lot more creative with its messaging than large corporate brands can.
WHAT WE DID
We created a unique visual identity for the campaign and built a new website, then set up a regular newsletter to draw readers to the website.
And we filmed videos of each team member, boosting their profiles and sharing stories of Greater Manchester – a key part of the brand’s identity. Every element of the campaign reinforced the company’s brand and personality.
Working with the team, we wrote deep thought leadership content, which was released as “chapters”, with new instalments released every month to build interest. And the landing page was designed to engage visitors and encourage to explore.
Using good traction on the company director’s LinkedIn page, we created a poll and teasers to boost interest and encourage sign ups to their newsletter.
OUR SERVICES
Strategy and campaign planning
Website build
Copywriting
Script writing and videos
Social media
Email newsletter
RESULTS
Total reach: +30K people
Blog reads: average 6 minutes
Email open rate: 40%
Email click through rate: 11.25%
How can we improve your business?
Whether you need to reset your strategy, refresh your image or take control of the conversation with your audience, we can help.
