Making a big statement at MIPIM 2026
THE BRIEF:
We challenged Taurus to hold the party of the year, and to do it safely and securely with maximum impact.
CLIENT:
Our goal was to make them the talk of MIPIM, an opportunity for brand awareness that's just not possible in the UK.
Taurus had a secret weapon. The legendary D.O.C was set to join them to talk about his Dream Experience Academy. This, combined with a breathtaking mansion venue - sourced by the Luma team - was the perfect recipe for an exclusive, invite only event with max wow factor.
OUR OBJECTIVES
To support Taurus in reaching a wide audience at MIPIM 2026, pursuing deep conversations and new relationships with their target clients.
WHAT WE DID
We executed a PR & comms strategy, handling messaging across their digital platforms pre and post MIPIM, used email to create a buzz around the exclusive party and used daily video content to amplify activity in Cannes online. On the night, we managed the party to free up the Taurus team to make the most of the occasion and do what they do best.
Inside the conference itself, we opened doors for The D.O.C. to speak to GM Mayor Andy Burnham, Lord Sebastian Coe and GMCA Chief Exec Caroline Simpson about his Dream Enterprise Academy, providing a platform to propel his mission into Greater Manchester.
OUR OUTPUTS
Planning
Positioning and core messages
Events management
Email marketing
Copywriting
PR
THE IMPACT
32,576 LinkedIn impressions during MIPIM week
2.5k views on their most watched video!
Exclusive interviews with national trade press
Email campaign that delivered an impressive 72.5% open rate and 24.6% open rates
The D.O.C’s appearance at the villa party referred
to as "the biggest and best event Cannes has seen".
How can we improve your business?
Whether you need to reset your strategy, refresh your image or take control of the conversation with your audience, we can help.
